Adword Assessment
- Conversion Tracking Setup
- 43 Point Adwords Analysis
Keyword Bid Management
- Update every keyword bid
- Machine Learning keyword bid optimization
- Break all keyword with over 50 visits into multiple match types
- Create a unqiue bid for each match type
- Updated every week for the first two months. Bi-weekly updates thereafter
Demographic Bid Adjustments
- Age bid adjustment optimization
- Gender bid adjustment optimization
- Household income bid adjustment optimization
- Updated every week for the first two months. Bi-weekly updates thereafter
Device Bid Adjustments (Phones, Tablets and computers)
- Adjustments for all device types
- Optimized to maximize conversions
- Updated every week for the first two months. Bi-weekly updates thereafter
Performance Reporting
- Monthly Google Ads report
- The report includes spend, cost per conversions, total conversions, demographic data, and results of our manual review.
