Machine learning (ML) algorithms build a mathematical model based on training data. The model allows the system to make predictions without being explicitly programmed to perform the task. Machine learning measures the error in any predictions as loss, and determines how to minimize loss. In Adwords, “loss” can be defined as any keyword bid, or […]
We aggregate the data sets of all our customers. We use this aggregate data as we calculate the Tensors we use in our ML calculations. This approach allows for the best possible predictions for clients with less the $100k per month on Adwords. For clients with over $100k per month in spending, we create custom […]
Adwords management requires making decisions with limited data. A keyword might have 100 visitors and conversion rate of 20%. The campaign as a whole might have an overall conversion rate of 10%. This means that in the next 12 months, the conversion rate of the keyword will probably be between 10 and 20 percent. Correctly […]
