Short term success is very important, but we need to be focused on the long term as well. Here’s how we choose long term keywords. High revenue / sale. We’re often faced with the choice of giving you 20 sales of a product worth $100, or 5 sales of a product worth $1,000. We find 90% of the time, it’s best to focus on the more expensive products and services you offer.
Let’s find and choose very specific keywords. When people enter the buying process, they search for a vague phrase. An example might be “shoes”. As they get closer to making a purchase, they search phrase get’s more specific. We want your people to find you when they’re ready to make a buying decision. So, we need to show up for specific phrases.
We look for keywords that have little competition, high search demand, strong relevance to your industry, and high revenue / visitor. It’s not about just increasing traffic. We find keywords where the traffic converts into leads, and more importantly, sales.
Essentially, we’ll build a list of keywords that are:
Ready to get started? Or, do you have questions? We’d love to talk with you. Give us a call @ (775) 419-3476 and ask to speak with Chris Bergstrom.
Usually, it’s good idea to mke sure we understand what keywords are driving traffic to the page. This way, we can be sure to match messaging to customers questions.